Here comes the 2nd one in the series. Going on to the next step after you have decided and started measuring for Awareness and Engagement both on the Home Base and the Out Posts – The Digital Touch Points.
It’s not about what you do on your outposts (social community/accelerator networks) but also the touch points that lead your users/followers/consumers to it. The Digital Touch Points!
List down KPIs for all the touch points and get them into your measurement and analysis grid. These with the earlier ones, together will provide tremendous insights. You might have offline also in your outreach program, if so, add them too. How people are interacting with you is what you had covered, now this one lets you know on where they are interacting and if they are hoping on from one to another – and in the process taking the conversations across touch points.
Thoughts? Looking forward to your comments… reach me @ajaxjoshi