Expect a new audience targeting feature from Facebook next week. Looking at the update from the social networking giant, it looks it will allow advertisers to target users based on their contact information (currently email ids, phone number and UIDs) and will be made available through Power editor in the form of a list.
Very much similar to how other targeting on Facebook works, with this new feature the advertiser gets the audience size of that matched audience group, like he does when he uses the ‘ads create tool’ currently. Although the advertiser gets no new information about who sees their campaign and he does not get information from Facebook about which specific contact may have acted on one of his ads. Facebook will not collect any new information from the advertiser about his contacts.
As per Facebook, this new audience targeting feature will be an effective new tool for advertisers to reach their customers on Facebook and will lead to more relevant ads for people who already have relationships with advertisers.
How are you going to use this new feature? Stay tuned for more from Facebook. Get in touch @ajaxjoshi