Tag Archives: Ads

Facebook Update – To Release a New Audience Targeting Feature

Expect a new audience targeting feature from Facebook next week. Looking at the update from the social networking giant, it looks it will allow advertisers to target users based on their contact information (currently email ids, phone number and UIDs) and will be made available through Power editor in the form of a list. 

Very much similar to how other targeting on Facebook works, with this new feature the advertiser gets the audience size of that matched audience group, like he does when he uses the ‘ads create tool’ currently.  Although the advertiser gets no new information about who sees their campaign and he does not get information from Facebook about which specific contact may have acted on one of his ads. Facebook will not collect any new information from the advertiser about his contacts. 

As per Facebook, this new audience targeting feature will be an effective new tool for advertisers to reach their customers on Facebook and will lead to more relevant ads for people who already have relationships with advertisers.

How are you going to use this new feature? Stay tuned for more from Facebook. Get in touch @ajaxjoshi

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Facebook Ads – Should I or Should I Not?

No doubt that Facebook is up there and Mark Zuckerberg has more friends that anybody in this world 🙂

So, the question is, while the opportunity is there, should brands allocate funds for Facebook Ads? Chunk of the funds still go to traditional media but the Facebook media is growing fast and a brand can’t help but but get sucked into it.

Today Facebook has a reach of over 9.5 million of India’s most attractive and affluent which is higher thanany English publications and for that matter English channels on TV. Its so damn cheap, you can get a CPR of as low as INR 0.30! 30 Paise, that’s it, a fraction of a front page of any daily. Add to this, the brand can engage in different ways than how they could with traditional media. Facebook enables conversations leading to engagement and potential sales. A Facebook user can ‘like’, ‘comment’,  answer polls, watch videos, click through to sites… enough to take the user from knowledge to experience and then on the marketing team can create a story outta it. Or, better still, let the users create the story for them – that’s what guys like me do, day in and day out and so can write this post 🙂

If Facebook were a country, it would be 3rd largest in the world – we are said and done with this over and over again. I also talked about it. Here is a stat for India – if Facebook were a daily, it would be number 1 with the next falling behind by 2 million. WOW that’s huge!

Decide for yourself and for your brands.

Please feel free to add comments. Reach out to me if need be.

Happy FBing.

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