About Me

I am the Social Media Lead and Digital Account Director @ SapientNitro, India.

With a total experience of over 15 years, spread in the areas of Social, Creative Direction, User Experience, Training, Project/Operations Management and Business Processes Implementation I make integration of design and technology with culture seamless.

I am experienced in the process of structuring information in ways that persuade, explain and educate. I use methodical process of “Logical Analysis Leading to a Leap of Faith” that applies universal principles of human behavior to the dynamics of any niche category; unearths often obscure brand benefits; defuses knee-jerk objections; and leads to a marketing & sales proposition that can be executed internally within and externally for the benefit of the customer.


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