Everybody wants to do social. All are driving their brands to social. All rosy to begin with, full of enthusiasm, round the clock dedication, always on top. 6 months and start running after returns. 6 monhs of 50000 fans, whichever comes first – start pushing for monetization – Sell Sell Sell as if your fans are dying to buy your products/services out.
Patience, a virtue, much talked about in school, also in traditional – come social and woosh! Slow and steady wins the race, again studied in school, forgotten on social. We took a year to graduate each class, but on social recruitment to monetization need to be achieved within 1/2 that time. Logical, but never followed, simple and straight – recruit, consolidate and then consolidate and monetize. Social will always give you returns and the magic will happen. But, remember the very important ingredients – commitment, patience and consistency (considering there is domain expertise, objectives and strategy.
How long will we faf and not realize the potential of social. Social dynamics is key and as soon as you get what that is the better for you to tap into its potential. These dynamics will give you clear cut measurables, building to an ROI no one can refute.
In a following post, I will talk about the KPIs that we need to track and we need to build up to them and come good with ROI.
Leaving you with intrigue and hoping to hear your views on social dynamics.