Monthly Archives: July 2012

Social Media KPI [Series] [#1] – Quantitative

Following up on my earlier post in March this year, HOW TO Measure Success – Social Media KPIs here is another one which drills down further. There is so much that you can measure – endless, all you need is the right direction and contextual application. On Social Media, ROI is the most talked about term and for good reason:

  1. It is a new media that is talk of the town
  2. It is shouting for budgets and has already expanding or eating into other media budgets

It is bound to raise eyebrows and there would be tonnes of questions on the ‘Why do we need social media’. This post is surely not going to address that but as the 1st in a series of 3 posts will list out the quantitative KPIs for a Social media campaign/engagement.

Let’s jump right into it, drawing out the KPIs. Mind you, these are still top line and can be drilled out at least 3 levels down and a potent mix with the qualitative (touch points and consumer/audience outlook – coming up in 2 separate posts) will deliver the desired results.

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Facebook’s Hidden Features #1 – The Facebook Archieve

It’s right there… but there is a very good chance that you have not see it – Download a copy of your Facebook data. Look it up – it’s under your account settings tab, right below language.

Here's where you download a copy of your Facebook Data

Click to get a copy of your Facebook history downloaded which features the posts you’ve made on your wall, the photos hared, the names and email addresses of your friends, and more…

Along with it comes an expanded archive download that includes as Facebook calls it, “historic info like IP addresses we store about your logins to Facebook.”

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