Monthly Archives: March 2012

Why does every brand page needs a Facebook App?

What is a Facebook App?

A Facebook app is nothing but a micro site, Period! How a techie might put it – It is something that can do almost anything we want to. Coming into Facebook from a hosted source, you could have the database to be what you had like it to be – which unlike through the App is impossible to extract information from Facebook 🙂

Not all people put their contact number and address in online forms – with a Facebook App using Facebook connect you get your information and properties when you can reach your fans.

Keeping Facebook’s promotion guidelines in view, an App is what a brand needs to fuel the much needed engagement and impetus for the brand though sweepstakes, contests, loyalty programs…

… and more…

1. They have an inherent Marketing Potential
2. They act as engagement drivers
3. Enable outbound linking (a big one to have an app!)

Putting 2 and 2 together, it is no doubt an imperative, a must have for every brand Facebook page. If you don’t have one, get one today or miss the opportunity to access the 800MM worldwide!

Send me your app links… follow me @ajaxjoshi
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HOW TO Measure Success – Social Media KPIs

This one is a follow-up post to my earlier post ‘HOW TO Measure Engagement – Social Media KPIs‘. In this post, i would like to talk about ROI of social media. Or, would it be better if I say we use the term Return on Experience (ROE) instead of ROI?

I will choose to talk about ROE, since ROI discussions are something most traditional marketers enjoy hiding behind! No offense meant but the mere idea of talking about ROI in traditional on assumption while ROI in social to be obvious – eyebrows will rise! Though ROI in traditional is something now brands have agreed to go by through the years, social has a long way to go if that were to be the case.

That’s about it on that in this post. Another post opening up that debate 🙂 soon.

So, as a general rule, we could use the following 3 broad KPIs to measure success:

  1. Exposure – How many people will be exposed to our brand/activities?
  2. Engagement – How many people will engage with our brand/activities?
  3. Evangelism – How many people will create content and evangelize our brand/activities?

Broadly these 3 will define your success. A set of KPIs for each of these will further breakdown numbers coming from all the social channels and networks that our campaign will leverage. Each one adding up to another, some overlap like a comment on a post amounts to engagement as well as evangelism though it should fall under engagement.

What do you think about this. Looking forward to your feedback/queries in comments.

Follow me @ajaxjoshi 

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