Social Media – Why Should I Care?

Going ahead of my first post titled ‘The Power of Social Media’, here is why you need to join in and get on the Social Media bandwagon. Social Media is the medium to reach out and market to the millions of people who are interacting and having discussions online 24/7.

So, why should I care? why should I come onto social media?

Here is why…

  • 3 out of 4 Americans use social technology
    – Forrester Research, The Growth of Social Technology Adoption, 2008
  • 2/3 of the global internet population visit social networks
    – Nielson, Global Faces and Networked Places, 2009
  • Visiting social sites is now the fourth most popular online activity, ahead of personal email
    – Nielson, Global Faces and Networked Places, 2009
  • Time spent on social networks is growing at 3x the overall internet rate, accounting for ~10% of all internet time
    – Nielson, Global Faces and Networked Places, 2009
  • “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people that are in control.”
    – Rupert Murdoch, Global Media Entrepreneur

To see Social Media by the numbers, see my earlier blog post.

Is Social Media any Good for Me?
The answer is … Yes…

  • 93% of social media users believe a company should have a presence in social media
    – Business in Social Media Study, 2008
  • 85% of social media users believe a company should go farther than just having a presence on social sites and should also interact with its customers
    – Business in Social Media Study, 2008

Social media is more than a mere marketing channel: Public Relations, Customer Service, Loyalty Building, Collaboration, Networking, Thought Leadership and
Customer Acquisition.

Still not convinced. Doubts? Stay tuned in to this blog for more or contact me.

Advertisements
Tagged , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: