Facebook Outshines Google

Facebook knocks off Google as the No.1 most-visited site in the United States in 2010, according to Internet analytics firm Hitwise.

It accounted for 8.93 % of all U.S. visits between January and November 2010 with  Google.com ranking second with 7.19 % of visits. Yahoo! Mail was pushed down to the 3rd spot from 2nd last year  with 3.52 % visits.

I would also admit though that Hitwise data does not represent the whole truth. Hitwise only measures unique visitors in the United States and sites on a per domain basis. If they were to include Google-owned YouTube in its calculations, Google’s network of websites would outrank Facebook properties.

Nonetheless, there’s a fundamental shift at work. Facebook, once easily dismissed as the next social networking fad, has seemingly discovered Google’s weak spots.

We’ve seen the trend develop for months: It’s only a matter of time until Facebook topples the entire Google empire. According to comScore, Facebook’s U.S. traffic grew by 55% in the last year and has shown no sign of slowing down.


2 thoughts on “Facebook Outshines Google

  1. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.

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