Facebook knocks off Google as the No.1 most-visited site in the United States in 2010, according to Internet analytics firm Hitwise.
It accounted for 8.93 % of all U.S. visits between January and November 2010 with Google.com ranking second with 7.19 % of visits. Yahoo! Mail was pushed down to the 3rd spot from 2nd last year with 3.52 % visits.
I would also admit though that Hitwise data does not represent the whole truth. Hitwise only measures unique visitors in the United States and sites on a per domain basis. If they were to include Google-owned YouTube in its calculations, Google’s network of websites would outrank Facebook properties.
Nonetheless, there’s a fundamental shift at work. Facebook, once easily dismissed as the next social networking fad, has seemingly discovered Google’s weak spots.
We’ve seen the trend develop for months: It’s only a matter of time until Facebook topples the entire Google empire. According to comScore, Facebook’s U.S. traffic grew by 55% in the last year and has shown no sign of slowing down.